Introducing "The Weekly Thread": Come Along On Our Journey

written by Chris Lundeen

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read time 4 min

With sales on the rise each month, we’re taking the next step in becoming a one-stop shop. This growth is allowing us to expand our team with talented creators who share our passion for all things sewing and quilting. We’re also transforming a 5,000 square foot room in our warehouse into a state-of-the-art sewing room—a creative haven where our customers can gather, learn, and create together.


But that’s not all. Our expansion goes beyond just space and people. We’re diversifying our offerings to include much more than fabric. Just yesterday, we received our first shipment of Singer Viking Pfaff sewing machines, which will be displayed in our showroom/sewing room and used in a variety of classes starting in September.


Our new sewing room will be a hub of activity and learning. Picture a vibrant space filled with rows of gleaming sewing machines, shelves stocked with the latest fabrics and notions, and an atmosphere buzzing with creativity. This will be a place where you can take classes from industry experts, learn new techniques, and connect with fellow fabric enthusiasts. Whether you're a beginner eager to learn the basics or an experienced quilter looking to refine your skills, our sewing room will offer something for everyone.


This is just the beginning of our journey. As we continue to grow and innovate, our goal remains the same: to provide you with the best products, resources, and support to fuel your passion for sewing and quilting. We can't wait to see where this journey takes us, and we hope you’ll join us for every stitch along the way!

Why You Should Shop With Us:

We also operate Choice Fabrics, a trusted wholesale manufacturer that’s been thriving for 20 years.

We offer fast & free shipping. Always.

Our team of expert quilters is here to support and guide you on your quilting journey.

We stay ahead of the curve by keeping up with the latest sewing trends, products, and techniques.

What's New?

1. Sewing Machines


The Fabric Company is now an official authorized dealership for Singer & Pfaff sewing machines! This marks a significant milestone in our journey to bring you the best in sewing technology and support. 


Our new showroom of machines will be opening soon, and we can’t wait for you to see it.


We just unboxed our first shipment this week, and they'll be on display in our showroom and available for purchase soon.

singer pfaff sewing machines
singer pfaff sewing machines

2. Quilt Kits


We’re always creating new quilt kits to keep up with the latest trends and inspire your next project. With fresh designs added daily, there’s always something new to explore and enjoy.


The Benefits of Quilt Kits


  • Time saving convenience
  • Beginner friendly
  • Reduced waste
  • Cost effective

desert rose quilt kit

Best Selling Quilt Kits

"When life gives you scraps, make quilts."

3. Sewing Classes


Since we now have a state-of-the-art sewing classroom, we now have a schedule for upcoming sewing classes.


Our new sewing classes offer personalized instruction from quilting experts, ensuring you learn the best techniques and tips. You'll get hands-on experience with Singer & Pfaff sewing machines in a classroom setting. 


It's also a fantastic way to connect with other sewing lovers, exchange ideas, and be inspired by a community of creative minds.


sewing classes

"Finished is better than perfect."

4. Quilt Batting


We’ve started producing our own batting at Choice Fabrics. Our new Supreme Batting will be arriving this week, offering the perfect blend of softness and durability for all your quilting projects. 


With this addition, we continue to expand our product range, providing everything you need for quilting under one roof.


  • Offered in Crib, Throw, Twin, Full, Queen, & King sizes
  • 80/20 Poly Cotton Batting - Natural
  • Made in the USA
Supreme Batting by Choice Fabrics

"Quilting is the answer. Who cares what the question is."

5. "Shades of Color" Rolls


Jelly Rolls, like the "Shades of Pink & Red", have quickly become one of our most popular products, so we're making more of them!


These pre-cut fabric strips make it easy to start your next quilting project without the hassle of cutting and measuring. Each roll is carefully curated to provide a beautiful range of coordinated colors and patterns, perfect for creating stunning quilts with ease.


Choice Fabrics Jelly Roll

Best Selling Jelly Rolls

Connect with us on YouTube, Facebook, Instagram, and TikTok!

Stay tuned to "The Weekly Thread" for updates, inspiration, and opportunities to join us on this incredible journey.


As we embark on this exciting new chapter, we invite you to be a part of our evolving story at The Fabric Company. Our commitment to providing exceptional products and fostering a vibrant creative community remains at the heart of everything we do. With our new state-of-the-art sewing room and expanded offerings, we’re dedicated to supporting your passion for sewing and quilting like never before.

If you have any questions or want to speak with a quilter about your project, reach out to us at hello@fabriccompany.com!

The Author: Chris Lundeen

My wife & I are the owners of The Fabric Company & Choice Fabrics. Prior to entering the fabric industry in 2021, my career was in finance. Now, I'm dedicated to growing a thriving sewing community.